Awareness raising and communication
Keeping antibiotics working is everybody’s responsibility! This communication area works to increase awareness on Antimicrobial Resistance (AMR) and Healthcare-Associated Infections (HCAI) promoting the responsible use of these medicines, changing harmful behaviours and encouraging best practices among the general public and healthcare professionals.
- To develop a communication good practice guide after reviewing existing awareness campaigns and identifying strategies.
- To develop a communication and awareness plan that will reach all the different target audiences through different activities and channels.
- To use the website as a unifying platform to collect all the content and campaigns created within the project and to interact with social networks and traditional media.
- To collaborate actively with the World Antibiotics Awareness Week organisation and the European Antibiotics Awareness Day and to establish dialogue with other initiatives and actors related to antibiotic use and AMR.