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Awareness raising and communication

Keeping antibiotics working is everybody’s responsibility! This communication area works to increase awareness on Antimicrobial Resistance (AMR) and Healthcare-Associated Infections (HCAI) promoting the responsible use of these medicines, changing harmful behaviours and encouraging best practices among the general public and healthcare professionals.

Objectives

  • To develop a communication good practice guide after reviewing existing awareness campaigns and identifying strategies.
  • To develop a communication and awareness plan that will reach all the different target audiences through different activities and channels.
  • To use the website as a unifying platform to collect all the content and campaigns created within the project and to interact with social networks and traditional media.
  • To collaborate actively with the World Antibiotics Awareness Week organisation and the European Antibiotics Awareness Day and to establish dialogue with other initiatives and actors related to antibiotic use and AMR.
 

WP 7

WP 9