ANTIMICROBIAL
RESISTANCE
SYMBOL
![symbol amr AMR Symbol](https://eu-jamrai.eu/wp-content/uploads/2024/06/symbol_angle_baja.png)
EU-JAMRAI called to action individuals from all over the world and organised a design contest to find the first global symbol that represents the threat of antimicrobial resistance.
A symbol that anyone can make at home and everyone, anywere can wear proudly.
Here is the winning symbol!
![SYMBOL](https://eu-jamrai.eu/wp-content/uploads/2024/06/SYMBOL.jpg)
THE SYMBOL
Antimicrobial Resistance pathogens are a global health threat and one of the biggest challenges we face, but a lot of people don’t know about it. We need to change that!
We were looking for a symbol:
- Easy and cheap to reproduce by anyone, anywere
- Convey the message of the antimicrobial resistance global threat
- Original and not based on any pre-existing design
![symbol_angle_baja](https://eu-jamrai.eu/wp-content/uploads/2024/04/symbol_angle_baja.png)
THE CONTEST
>600.000 People reached
![social-reach](https://eu-jamrai.eu/wp-content/uploads/2024/06/social-reach.png)
600 applications
![copy-writing](https://eu-jamrai.eu/wp-content/uploads/2024/06/copy-writing.png)
From 44 countries
![earth-grid](https://eu-jamrai.eu/wp-content/uploads/2024/06/earth-grid.png)
1 winner
![badge](https://eu-jamrai.eu/wp-content/uploads/2024/06/badge.png)
THE WINNER
![David Ljungberg](https://eu-jamrai.eu/wp-content/uploads/2024/06/David-Ljungberg.jpg)
David Ljungberg
David Ljungberg is a Swedish Product Designer and Art Director working in the fields of medtech, energy and circular economy. With multiple awards for his work in advertising he now specializes in user-centered design that bridges the communication gap between science and the general public.
THE CONCEPT
MEDIA KIT
![ARSymbol_front_brochure ARSymbol front brochure](https://eu-jamrai.eu/wp-content/uploads/2024/06/ARSymbol_front_brochure.jpg)
![EUjamrai_ARSymbol_Coloured_Template_2020.11.06_page-0001 ARSymbol front brochure](https://eu-jamrai.eu/wp-content/uploads/2024/06/EUjamrai_ARSymbol_Coloured_Template_2020.11.06_page-0001.jpg)
![EUjamrai_ARSymbol_Uncoloured_Template_2020.11.06_page-0001 ARSymbol front brochure](https://eu-jamrai.eu/wp-content/uploads/2024/06/EUjamrai_ARSymbol_Uncoloured_Template_2020.11.06_page-0001.jpg)
![ARSymbol_post_square ARSymbol front brochure](https://eu-jamrai.eu/wp-content/uploads/2024/06/ARSymbol_post_square.png)
![symbol_front ARSymbol front brochure](https://eu-jamrai.eu/wp-content/uploads/2024/06/symbol_front.png)
![symbol_angle ARSymbol front brochure](https://eu-jamrai.eu/wp-content/uploads/2024/06/symbol_angle.png)
![ARSymbol_Twitter ARSymbol front brochure](https://eu-jamrai.eu/wp-content/uploads/2024/06/ARSymbol_Twitter.png)
![ARSymbol_Fb_frame_example ARSymbol front brochure](https://eu-jamrai.eu/wp-content/uploads/2024/06/ARSymbol_Fb_frame_example.png)
![Press-release ARSymbol front brochure](https://eu-jamrai.eu/wp-content/uploads/2024/06/Press-release.png)