#AMRArtMemes

Date: European Antibiotic Awareness Day and World Antimicrobial Awareness Week 2024

Target: General Public

What is this social media campaign about?

AMR Art & Memes is a digital campaign to raise awareness and share key messages on Antimicrobial Resistance through social media, based on famous art pictures and with a humorous tone.

There is proven evidence that complex scientific concepts can be attractively transmitted through artistic expression, focused on the global needs of citizens in a creative, stimulating, and effective way. In this campaign, the messages are based on the own codes of social media in the format of “memes”, following a humorous or ironic tone to engage with the audience.

Several studies also point out “memes” as an effective communication tool. They are prevalent on social media and can be used to communicate about health.

The content of the AMR Art & Memes campaign displays images of famous art paintings and a message pointing out different elements related to the challenge of reducing Antimicrobial Resistance. All the publications are complemented with a wider explanation and a reference to further information from a trustworthy source.

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Did you think the Mona Lisa was only concerned with her smile? Well, now she's also worried about antimicrobial resistance.

Get ready to discover how great art classics become spokespeople for one of the major global health challenges. #AMRArtMemes #EAAD #WAAW pic.twitter.com/6IbVbhUqnX
— EU-JAMRAI (@EUjamrai) November 15, 2024

Remember: Antibiotics only work against bacterial infections and they're useless against viral infections like the flu. 

If you take antibiotics for your flu:#AMRArtMemes (“La Gioconda”, Da Vinci)#EAAD #AMR #AntimicrobialResistance #EuropeanAntibioticAwarenessDay #WAAW pic.twitter.com/gCyiw2GOss
— EU-JAMRAI (@EUjamrai) November 18, 2024

💪👾Ending an antibiotic treatment earlier than your doctor prescribes may boost the survival of the most resistant pathogens .

❌This resistance can be transmitted between microorganisms, causing treatments to stop working. #AMRArtMemes
The Colossus. Attributed to Goya,1808 pic.twitter.com/jUJaXSM8HB
— EU-JAMRAI (@EUjamrai) November 18, 2024

🦠Preventing infections means fewer chances of needing antibiotics or other antimicrobials, reducing the risk of pathogens developing resistance 👇#AMRArtMemes
Creation of Adam
Miguel Ángel, 1511 pic.twitter.com/jVGYWe4DKp
— EU-JAMRAI (@EUjamrai) November 19, 2024

💡Are you inspired? You can help us raise awareness of #antimicrobialresistance through art (and a touch of humour)!

Create and share your own meme and join the campaign #AMRArtMemes!

1. You can find the template here:  https://t.co/pBxUJqaFuF pic.twitter.com/uNdXitqVcB
— EU-JAMRAI (@EUjamrai) November 19, 2024

💊 The same medicine does not work for everything.

We do not always need the same treatment.

We do not always need the same doses.

⚕️For your health, and everyone's, trust your doctor!#AMRArtMemes
“Liberty Leading the people”
Eugène Delacroix, 1830 pic.twitter.com/3tEUHNfl9A
— EU-JAMRAI (@EUjamrai) November 20, 2024

🐶🐱Small animals can also suffer and spread antimicrobial resistance. If you are a pet owner, some things you can do to prevent AMR are:

🐾Feed your animal a good diet appropriate for its age, and maintain healthy hygiene conditions.#AMRArtMemes
Diogenes
Jean-Léon Gérôme,1860 pic.twitter.com/5851XRmN5g
— EU-JAMRAI (@EUjamrai) November 20, 2024

🌍The health of people, animals, plants and environment is interconnected.

🤧🐶🐮🌿Infections can spread between and within animal, human and plant populations and pathogens travel through the environments we share.#AMRArtMemes
The Garden of Earthly Delights
H Bosch, 1490-1510 pic.twitter.com/xi0ka9esL8
— EU-JAMRAI (@EUjamrai) November 21, 2024

How you handle food matters. If contaminated by pathogens it can lead to inconvenient food poisoning or even worse if you encounter a resistant bacteria.#AMRArtMemes
“Rudolf II of Habsburg as Vertumnus”
Giuseppe Arcimboldo, 1591 pic.twitter.com/nZFATVGTaB
— EU-JAMRAI (@EUjamrai) November 21, 2024

💧Wastewater is a vector that contributes to the spread of #antimicrobialresistance.

By taking care of our environment, we are also helping to reduce antimicrobial resistance.#AMRArtMemes
“The Great Wave off Kanagawa”
Katsushika Hokusai, 1831 pic.twitter.com/4NqNac4uT7
— EU-JAMRAI (@EUjamrai) November 22, 2024

🐮🐷 As livestock production evolves, the risk of new pathogens emerging, growing, and spreading from animals to humans increases.

💚The health of animals is closely interconnected with human health and the well-being of the environment,#AMRArtMemes
"Oxen”
Xu Beihong, 1931 pic.twitter.com/jixRlEDOis
— EU-JAMRAI (@EUjamrai) November 22, 2024