The second edition of the European Joint Action on Antimicrobial Resistance and Healthcare-Associated Infections has updated its image but preserving the logo’s core elements it is already known for.
Why the change?
The refreshed logo presents a more modern aesthetic and a more balanced composition. This seeks to highlight the new identity’s modernity and versatility, ensuring a fresh and dynamic image.
What’s new?
- Modern Logo: The new layout of the text makes the acronym and its relation to the European Union more visible.
- Vibrant Color Palette: The colour gradient has been replaced with more modern and adaptable colors, while preserving the original brand color palette. The new main color is a vibrant blue that conveys light and optimism.
- Updated Typography: Clean and contemporary, makes it very attractive, friendly, and up-to-date.
- Enhanced Visual Elements: Consistent and cohesive design elements that unify our digital and print materials.
What does this mean?
The new visual identity ensures clearer, more engaging, and effective communication of EU-JAMRAI mission to diverse audiences across Europe and beyond. Whether you are a healthcare professional, policymaker, or active citizen, the Joint Action is committed to providing you with visually appealing and easily accessible resources and information.
Building a One Health World (to reduce antimicrobial resistance)
The Antimicrobial Resistance Symbol is an element that will be very present within the new Visual Identity of EU-JAMRAI. This Symbol was born out of an international competition launched at EU-JAMRAI 1,
Now, the Antimicrobial Resistance Symbol concept has been developed: a symbol that is getting built. The first symbol is pixelated because it was under construction during the first edition of JAMRAI. Step by step, all together, we are building this symbol, which is now much sharper than it was a few years ago. EU-JAMRAI 2 seeks out positive communication to fulfill its mission, remarking on the importance of working together and highlighting the connections between Human, Animal, and Environmental Health. All this leads us to the motto: “Building a One Heath World to reduce antimicrobial resistance.”
A New Chapter for EU-JAMRAI
This is not just a rebrand; it’s a renewed promise. A promise to continue our commitment to reduce antimicrobial resistance and healthcare-associated infections with the same dedication, but with a fresh perspective and enhanced tools.
We invite you to explore our new look on our website and social media channels.
