AMR Communicators Network Workshop

Workshop
September 29-30, 2025

Date: 29-30 September, 2025

Location: FPS HSFCE building, Avenue Galilée 5, 1210, Brussels

Organisers:

  • Federal Public Service (FPS) Health, Food Chain Safety and Environment
  • Spanish Agency of Medicines and Medical Devices (AEMPS)

Preliminary agenda

Day 1

13:00 – 14:00 Lunch time

14:00 – 14:15 Welcome

European Commision & HADEA Representatives (TBC)

14:15 – 14:30 Introduction of the COM Network and objectives of the workshop

  • Laura Alonso, EU-JAMRAI 2 Communication Coordinator
  • Christophe Vermeulen, FOD VVVL – SPF SPSCAE

14:30 – 15:00 Round of presentations and expectations

All participants

15:00 – 16:00 The power of metaphors when communicating about AMR

Dr Eva M. Krockow, BSc (hons), MA, PhD, FHEA, CPsychol Associate Professor of Psychology, University of Leicester

16:00 – 16:30 Coffee Break

16:30 – 17:00 Sketching AMR – A more inclusive science through art / The AMR Symbol in the hospitals

Laura Alonso, Víctor Aníbal López & Ana Tamayo, EU-JAMRAI 2 COM Team

17:00 – 18:00 Co-creation of key messages for upcoming awareness campaigns

All participants

18:00 – 18:30 Wrap up day 1

Richard Vaux, EU-JAMRAI 2 Coordination Team

Day 2

09:00 – 10:00 Sharing progress & interim results from communication related studies

  • Christophe Vermeulen, FOD VVVL – SPF SPSCAE
  • Jonathan Gómez Raja, FundeSalud

10:00 – 10:30 Looking ahead to 2026 and 2027: podcast, escape Room & performing arts

Víctor Aníbal López & Ana Tamayo, EU-JAMRAI 2 Communication Officers

10:30 – 11:00 Coffee Break

11:00 – 12:00 Listening ideas & experiences from all the partners

All participants

12:00 – 12:30 Wrap up day 2

  • Christophe Vermeulen, FOD VVVL – SPF SPSCAE
  • Justine Cerise, FOD VVVL – SPF SPSCAE

12:30 – 13:00 Lunch time / Lunch box