Date: 29-30 September, 2025
Location: FPS HSFCE building, Avenue Galilée 5, 1210, Brussels
Organisers:
- Federal Public Service (FPS) Health, Food Chain Safety and Environment
- Spanish Agency of Medicines and Medical Devices (AEMPS)
Preliminary agenda
Day 1
13:00 – 14:00 Lunch time
14:00 – 14:15 Welcome
European Commision & HADEA Representatives (TBC)
14:15 – 14:30 Introduction of the COM Network and objectives of the workshop
- Laura Alonso, EU-JAMRAI 2 Communication Coordinator
- Christophe Vermeulen, FOD VVVL – SPF SPSCAE
14:30 – 15:00 Round of presentations and expectations
All participants
15:00 – 16:00 The power of metaphors when communicating about AMR
Dr Eva M. Krockow, BSc (hons), MA, PhD, FHEA, CPsychol Associate Professor of Psychology, University of Leicester
16:00 – 16:30 Coffee Break
16:30 – 17:00 Sketching AMR – A more inclusive science through art / The AMR Symbol in the hospitals
Laura Alonso, Víctor Aníbal López & Ana Tamayo, EU-JAMRAI 2 COM Team
17:00 – 18:00 Co-creation of key messages for upcoming awareness campaigns
All participants
18:00 – 18:30 Wrap up day 1
Richard Vaux, EU-JAMRAI 2 Coordination Team
Day 2
09:00 – 10:00 Sharing progress & interim results from communication related studies
- Christophe Vermeulen, FOD VVVL – SPF SPSCAE
- Jonathan Gómez Raja, FundeSalud
10:00 – 10:30 Looking ahead to 2026 and 2027: podcast, escape Room & performing arts
Víctor Aníbal López & Ana Tamayo, EU-JAMRAI 2 Communication Officers
10:30 – 11:00 Coffee Break
11:00 – 12:00 Listening ideas & experiences from all the partners
All participants
12:00 – 12:30 Wrap up day 2
- Christophe Vermeulen, FOD VVVL – SPF SPSCAE
- Justine Cerise, FOD VVVL – SPF SPSCAE
12:30 – 13:00 Lunch time / Lunch box