The EU-JAMRAI 2 AMR Communicators Network gathered in Brussels (29–30 September) for two inspiring days of collaboration, exchange, and creativity.
The participants discussed the power of metaphors in AMR communication -with Dr Eva M. Krockow-, explored initiatives such as Sketching AMR and the AMR Symbol in hospitals, and co-created key messages for future awareness campaigns.
Day two focused on sharing progress from communication studies, brainstorming innovative actions like podcasts, escape rooms, and performing arts, and listening to partners’ experiences across Europe.
The workshop was co-organized by FPS Health, Food Chain Safety and Environment (Belgium) and Agencia Española de Medicamentos y Productos Sanitarios (Spain), with the support of the European Commission.
Together, we are building a stronger community of communicators to better engage society on the urgent challenge of antimicrobial resistance.
