Antimicrobial resistance symbol

ANTIMICROBIAL

RESISTANCE
SYMBOL

EU-JAMRAI called to action individuals from all over the world and organised a design contest to find the first global symbol that represents the threat of antimicrobial resistance.

A symbol that anyone can make at home and everyone, anywere can wear proudly.
Here is the winning symbol!

– The symbol
– The contest
– The winner
– The concept
– Media Kit
– Ambassadors photogallery

THE SYMBOL

Antimicrobial Resistance pathogens are a global health threat and one of the biggest challenges we face, but a lot of people don’t know about it. We need to change that!

We were looking for a symbol:

Easy and cheap to reproduce by anyone, anywere
Convey the message of the antimicrobial resistance global threat
Original and not based on any pre-existing design

THE CONTEST

>600.000 People reached

600 applications

From 44 countries

1 winner

THE WINNER

David Ljungberg

David Ljungberg is a Swedish Product Designer and Art Director working in the fields of medtech, energy and circular economy. With multiple awards for his work in advertising he now specializes in user-centered design that bridges the communication gap between science and the general public.

THE CONCEPT

“Although the issue itself is on a microbe level, the symbol itself has to represent something that the general public can relate to. Rather than being scientific showing microbes/phages it has to convey care, medicine and movement. Which is why the symbol is comprised of the iconic shape of a medicine capsule, the shape of a heart, and the shape of a bandaid (can also be read as an X or a cross). The heart tells us we need to care, the capsule sets the theme, and the bandaid tells us we need to fix it. Together they convey a strong message to rally behind, while keeping a very simplistic yet powerful shape”. David Ljungberg