EU-JAMRAI called to action individuals from all over the world and organised a design contest to find the first global symbol that represents the threat of antibiotic resistance.
A symbol that anyone can make at home and everyone, anywere can wear proudly.
Here is the winning symbol!
THE SYMBOL
- Easy and cheap to reproduce by anyone, anywere
- Convey the message of the antibiotic resistance global threat
- Original and not based on any pre-existing design
Antibiotic Resistance Bacteria are a global health threat and one of the biggest challenges we face, but a lot of people don't know about it. We need to change that!
We were looking for a symbol:
THE CONTEST
- >600.000 people reached
- 600 applications
- From 44 countries
- 1 winner
THE WINNER
David Ljungberg
David Ljungberg is a Swedish Product Designer and Art Director working in the fields of medtech, energy and circular economy. With multiple awards for his work in advertising he now specializes in user-centered design that bridges the communication gap between science and the general public.
THE CONCEPT
"Although the issue itself is on a microbe level, the symbol itself has to represent something that the general public can relate to. Rather than being scientific showing microbes/phages it has to convey care, medicine and movement. Which is why the symbol is comprised of the iconic shape of a medicine capsule, the shape of a heart, and the shape of a bandaid (can also be read as an X or a cross). The heart tells us we need to care, the capsule sets the theme, and the bandaid tells us we need to fix it. Together they convey a strong message to rally behind, while keeping a very simplistic yet powerful shape". David Ljungberg
MEDIA KIT
Social media
You can also visit our social media profiles and share our latest posts. The contest hashtag is #AntibioticResistanceSymbol.
