Toolkit for awareness raising and behaviour change communication on AMR

Structured around 8 steps, this toolkit collects all the results and lessons learnt by the EU-JAMRAI communication team to make all the implemented activities available to EU National Action Plans and enable them to build their own Social Behaviour Change Communication strategy.

Also available in: Spanish

Antibiotic Resistance Symbol

Report on the design contest to find the first global Antibiotic Resistance Symbol and the campaign to promote the wining symbol: “Be a change maker: craft your own symbol, wear it with pride and raise awareness about antibiotic resistance”

Micro-Combat online game app

Report on the impact of this cooperative online game, designed to teach to the younger audiences what types of pathogens we are exposed to, how we can prevent the spread of infectious diseases, how much more effective is prevention than the subsequent treatment of diseases or what antimicrobial resistance is.

EU-JAMRAI AMR Webinar for journalists impact

A report on the organization and impact of EU-JAMRAI webinar for journalists that counted on senior tutors with long experience in the fight against AMR from EU-JAMRAI, ECDC and FAO.

'Don't leave it halfway' social media promotions

The results of the paid promotions in social media that helped this video campaign to reach 2.7 million people in one month.

Poster: 'Don't leave it halfway' social media promotions

A visual outline of the results of the paid social media promotions that helped this video campaign to reach 2.7 million people in one month.

A SBCC strategy to tackle AMR and reduce HCAIs in Europe

A A Social Behaviour Change Communication (SBCC) strategy including a situation analysis, a mapping of the campaigns developed in Europe, the results of a social media listening, identification of audiences and the activities planned at the beginning of the JA.

Poster: A SBCC strategy to raise awareness

A graphic layout of the glocal approach that sustains EU-JAMRAI SBCC strategy including the main findings of a social media listening and the analysis of AMR awareness raising campaigns.

Awareness and Communication High Level Meeting

Report from a special session that gathered key speakers from the AMR field to discuss EU-JAMRAI results and prospects to make communication more effective.