The AMR Symbol

AMR Symbol

The symbol

EU-JAMRAI promoted the creation of the first global symbol that represents the threat of antimicrobial resistance. An image created to give visible form to an invisible problem. A symbol that anyone can easily recognise and everyone, anywhere can wear proudly.

 

THE CONCEPT FOR THE SYMBOL, CAPSULES + HEARTS + BAND-AIDS

 

The AMR Symbol emerged from an international contest, and the creator David Ljungberg defined the concept as:

“Although the issue itself is on a microbe level, the symbol itself has to represent something that the general public can relate to. Rather than being scientific showing microbes/phages it has to convey care, medicine and movement.

Which is why the symbol is comprised of the iconic shape of a medicine capsule, the shape of a heart, and the shape of a bandaid (can also be read as an X or a cross).

The heart tells us we need to care, the capsule sets the theme, and the bandaid tells us we need to fix it. Together they convey a strong message to rally behind, while keeping a very simplistic yet powerful shape”.

AMR Symbol Ambassadors Gallery:

Policy-makers, healthcare professionals, vets, farmers, citizens… More and more people are becoming aware of the challenge of reducing antimicrobial resistance. Join the AMR Symbol ambassadors’ community!

The origin

During the first edition of the Joint Action, in 2019, EU-JAMRAI called to action individuals from all over the world and organised a design contest to find the first global symbol that represents the threat of antimicrobial resistance.

The contest received more than 600 applications from 44 countries. The winner was David Ljungberg, a Swedish Product Designer and Art Director working in the fields of medtech, energy and circular economy. With multiple awards for his work in advertising he now specializes in user-centered design that bridges the communication gap between science and the general public.

AMR Symbol

Spread the Word! (Materials and resources)

Postcards, templates for crafting your own logo, high-resolution and vector files… Download the materials you need for your AMR awareness-raising activities!

Would you like us to send you magnetic pins for your event? Fill in this form and wear them with pride!

Campaigns and events

The AMR symbol has featured prominently in various awareness campaigns and events on antimicrobial resistance, targeting different audiences like healthcare professionals, veterinarians or general public. For example: