#OneHealth Butterfly Effect

🦋 Flap your wings to create a #OneHealth Butterfly Effect!!!

What is this social media campaign about?

The One Health approach recognizes that human health and animal health are interdependent and bound to the health of the environment in which they exist. This is a social media campaign to increase awareness about the importance of the One Health approach to tackle AMR. Efforts by just one sector are not enough to tackle antimicrobial resistance. We need to design and implement programmes, policies, legislation and research in which multiple sectors work together to achieve better public health outcomes.

How can you share this campaign?

We have developed a series of infographics and paired them with short key messages for each target audience. Flap your wings and share our posts within your social media networks. We have prepared everything to make it easy for you. All you have to do is select your preferred channel in the list below and click on the already prepared posts.

Jump to our:

• Twitter posts
• Instagram posts
• Facebook album

Would you like to share it in your language?

We can translate these infographics to your language. Please, contact us to do so at info@eu-jamrai.eu.

Spread the "One Health" message on Twitter:

We have prepared posts with messages adapted to different audiences. Click on the pictures below to easily share them through your twitter account.

Repost, like or comment our infographics in Instagram:

Choose your favourite "One Health" infographic to share it on Facebook:

Click here to see our facebook One Health Butterfly effect album and select your favourite infographic. Thanks for flapping your wings and contributing to improve public health!

Why have we developed this campaign?

In 2018, we ran a two months Social Media Listening campaign to learn about what was been said about antimicrobial resistance in the internet and who are the main actors for making up a picture representing the general perception of society. We wanted to know our audience to make an intelligent and effective evidence based strategic plan.

One of the main conclusions, regarding the most popular topics within the ‘antibiotic resistance’ online conversation was that “One Health” was not being used within the conversation, neither the term nor the hashtag (in Europe or in the world). Therefore, the social media listening results were clearly pointing towards a new objective: raising awareness about the concept of “One Health”, online.

Social media analytics demonstrate that images are the tools with the highest impact and reactions in social media. Following this recommendation, we designed postcards and infographics with attractive images and short key messages targeting each audience. These infographics have very short texts that can be easily translated to different languages and widely disseminated through social media networks (Twitter, Instragram and Facebook) to reach the youngest audiences.