15th November 2018
EU-JAMRAI joins the international actions on the European Awareness Antibiotic Day with an online video campaign to raise awareness about the importance of always following the instructions of the healthcare professional
#Don’tLeaveItHalfway is a raising awareness campaign to promote the correct use of antibiotics. It has been developed by the EU funded Joint Action on Antimicrobial Resistance and Healthcare Associated Infections (EU-JAMRAI) and launched today at European level on the occasion of the European Awareness Antibiotic Day.
Don’t leave it halfway consists of four chapters/announcements, each one lasting one minute, where general public, patients, healthcare professionals, veterinarians and politicians are called to action to work on addressing the problem of resistance to antibiotics from all sectors of society.
The aesthetics of the episodes are cinematographic and four stories are offered, with fictional characters, where tasks that would be unthinkable to abandon in real life will be left halfway. At the end of each episode, a motto appears: Would you leave it halfway? Well, you shouldn’t do it with antibiotics either. Always follow the advice of your healthcare professional”.
Resistance to antibiotics is a process that occurs naturally, due to the evolution of bacteria, but the misuse of these medicines is accelerating the development of this problem, which has already become a worldwide threat that can affect anyone, of any age and anywhere.
With this first awareness raising campaign, the EU-JAMRAI communication team aims to give visibility and create a change of habits among the general public on the consumption of these medicines. The videos have been translated into 18 languages, will be available on the website www.dontleaveithalfway.eu and will be distributed through all social networks of the project.
Follow the campaign in our social networks