#Don’tLeaveItHalfway
22 October, 2018
🦋 Flap your wings to create a #OneHealth Butterfly Effect!!!
What is this social media campaign about?
The One Health approach recognizes that human health and animal health are interdependent and bound to the health of the environment in which they exist. This is a social media campaign to increase awareness about the importance of the One Health approach to tackle AMR. Efforts by just one sector are not enough to tackle antimicrobial resistance. We need to design and implement programmes, policies, legislation and research in which multiple sectors work together to achieve better public health outcomes.
How can you share this campaign?
We have developed a series of infographics and paired them with short key messages for each target audience. Flap your wings and share our posts within your social media networks. We have prepared everything to make it easy for you. All you have to do is select your preferred channel in the list below and click on the already prepared posts.
Jump to our:
Would you like to share it in your language?
We can translate these infographics to your language. Please, contact us to do so at info@eu-jamrai.eu.
Individual small changes can have large effects!
Everybody can flap their wings to create a “One Health Butterfly Effect” 🦋🦋🦋
Patients and general public:
Always use #antibiotics under medical prescription, not using “leftovers” or antibiotics obtained without a prescription.
— EU-JAMRAI (@EUjamrai) September 12, 2019
🦋 Everyone can flap their wings and create a #OneHealth Butterfly Effect. @eupatientsforum pic.twitter.com/RI0X9Bv4Ga
If you have a cold or flu, #TakeCareNotAntibiotics.
— EU-JAMRAI (@EUjamrai) August 31, 2019
Human & animal health are interdependent and bound to the health of the environment in which they exist.
🦋 Everyone can flap their wings and create a #OneHealth Butterfly Effect. @ECDC_Flu pic.twitter.com/6FKWCa5QaZ
If you keep your #vaccines up to date, you are preventing #infection.
— EU-JAMRAI (@EUjamrai) August 26, 2019
🦋 Everyone can flap their wings and create a #OneHealth Butterfly Effect. @ECDC_EU @OneHealthEJP @VaccinesEurope @VaccinesToday #VaccinesWork pic.twitter.com/TJRBiu2ATn
Healthcare professionals:
Advise patients why it is important that they comply with the treatment when they are prescribed #antibiotics by a doctor.
— EU-JAMRAI (@EUjamrai) August 27, 2019
🦋 Everyone can flap their wings and create a #OneHealth Butterfly Effect. @ActiveCitizens pic.twitter.com/yOHUur5uUB
Mind #HandHygene & use #gloves when appropriate. Ensure your hands, instruments, and environment are clean.
— EU-JAMRAI (@EUjamrai) September 3, 2019
🦋 Everyone can flap their wings and create a #OneHealth Butterfly Effect. @esno_web @IFMSA @emsa_europe @EAHPtweet @CEDentists pic.twitter.com/ePuOprqQWq
Explain to patients how to relieve symptoms of colds and flu without #antibiotics.
— EU-JAMRAI (@EUjamrai) August 30, 2019
Human & animal health are interdependent and bound to the environment in which they exist.
🦋 Everyone can flap their wings and create a #OneHealth Butterfly Effect. @ECDC_Flu pic.twitter.com/aVs7PjP3Xl
Report #antibioticResistant infections to surveillance teams.
— EU-JAMRAI (@EUjamrai) August 28, 2019
Human & animal health are interdependent and bound to the health of the environment in which they exist.
🦋 Everyone can flap their wings and create a #OneHealth Butterfly Effect. @HealthFirstEU @ECDC_EU pic.twitter.com/tk1e9FUugq
Environment and animal sectors & policy makers:
65% of the world’s best-known rivers are contaminated with #antibiotics.
— EU-JAMRAI (@EUjamrai) August 29, 2019
Make sure your #wastewater doesn’t contain antibiotic residues.
🦋 Everyone can flap their wings and create a #OneHealth Butterfly Effect. @OneHealthEJP pic.twitter.com/fXxtPDKs9L
Only give your animals #antibiotics under veterinarian prescription, not using “leftovers” or antibiotics obtained without a prescription.
— EU-JAMRAI (@EUjamrai) September 4, 2019
🦋 Everyone can flap their wings and create a #OneHealth Butterfly Effect. @FAOAnimalHealth @epruma1 @FVEurope@Vetmasi @OIEAnimalHealth pic.twitter.com/T7lC5Beua1
Keep high #hygiene and #biosecurity standards in your facility.
— EU-JAMRAI (@EUjamrai) September 11, 2019
Human & animal health are interdependent and bound to the environment in which they exist.
🦋 Everyone can flap their wings and create a #OneHealth Butterfly Effect. @FVEurope@Vetmasi @animalhealthEU @epruma1 pic.twitter.com/d9IsRcKLcK
All #policies, from education to economics, need to be formulated, implemented and evaluated from a #OneHealth perspective.
— EU-JAMRAI (@EUjamrai) September 2, 2019
We need to #ActNow. Tomorrow will be too late.
🦋 Everyone can flap their wings and create a #OneHealth Butterfly Effect.@EU_Commission @OECD_Social pic.twitter.com/90GxgXDSDl
Pharma industry and policy makers:
Choose your favourite "One Health" infographic to share it on Facebook:
Click here to see our facebook One Health Butterfly effect album and select your favourite infographic. Thanks for flapping your wings and contributing to improve public health!
Why have we developed this campaign?
In 2018, we ran a two months Social Media Listening campaign to learn about what was been said about antimicrobial resistance in the internet and who are the main actors for making up a picture representing the general perception of society. We wanted to know our audience to make an intelligent and effective evidence based strategic plan.
One of the main conclusions, regarding the most popular topics within the ‘antibiotic resistance’ online conversation was that “One Health” was not being used within the conversation, neither the term nor the hashtag (in Europe or in the world). Therefore, the social media listening results were clearly pointing towards a new objective: raising awareness about the concept of “One Health”, online.
Social media analytics demonstrate that images are the tools with the highest impact and reactions in social media. Following this recommendation, we designed postcards and infographics with attractive images and short key messages targeting each audience. These infographics have very short texts that can be easily translated to different languages and widely disseminated through social media networks (Twitter, Instragram and Facebook) to reach the youngest audiences.
